What Is White Label SEO And How Can You Use It To Grow Your Business - Tips From Semalt
With all of the different forms of SEO, it can be easy to be overwhelmed. Throwing a term like "white label" might be confusing. Thankfully, it is a pretty simple concept by itself.
White label SEO is the process of hiring a separate SEO provider, like Semalt, to assist your customers with SEO needs under your brand name. In some circles, it is better known as Private Label SEO. It is also a powerful tool that you can use to grow your business without adding unnecessary departments.
Business providers like copyrighters, website builders, and bloggers use them to provide a more robust offering in tandem with their services. Whether you are a freelancer or a small agency, adding a company that offers white label services is a great way to expand your offering.
Below, we will be getting into some details behind white label SEO services. We will also be getting into how Semalt offers the most comprehensive white label option.
What Is White Label SEO?
A company purchases a white-label service to expand its offering. White label services imply that the purchaser, or your brand, is the provider of those services. As a result, your brand gets the overall credit for being a dependable service provider.
This option is best for small agencies or freelancers who want to offer more. Not only do white label services allow you some level of commission, but they will enable you to sell your services more effectively. Providing the data behind your services working is one sure-fire way of having a more comprehensive service.
White Label SEO is a form of outsourcing that allows you to hire experts in the field to supplement your business. Because no company can feasibly do everything, white label SEO companies can provide for that additional resource. Well-thought-out outsourcing projects lead to greater efficiency, allowing companies to focus on what they are good at doing.
What Is The Benefit Of White Label SEO?
The ultimate benefit of white label SEO is providing your customers with a resource that allows you to focus on what you do best: producing results. That means if you are a freelancer, you can spend more time doing your work while your client reviews the dashboard.
With Semalt's Dashboard, it also means taking away the needs of account management and creating reports. Clients can schedule regular weekly reports or get a new one at any point. Your clients will see their success working through the right SEO campaign complemented by your services.
White label SEO also works to retain businesses. Because more companies are looking for all-in-one servicing, including a white label company allows you to keep business that would typically be impossible to maintain. That's less time being worried about a full-fledged agency taking away from your clients.
How Do I Effectively Use White Label SEO?
To effectively use any white label campaign, it will be up to you to convince potential clients. Thankfully, Semalt's team of specialists can walk you through many of the pain points. Below are some additional tips you should consider when using a white-label strategy.
Understand SEO So You Can Explain It Properly
If you want to start any SEO-based company, your first step is to understand how it works. That means you need to stay connected to Google and significant players in the SEO field to ensure you know the latest trends.
Semalt has a blog on the topic that regularly covers essential topics on SEO. Also, these topics are written with the regular consumer in mind. You do not need any technical understanding to educate yourself using this blog. They also explore more in-depth topics on specific niches.
You can also follow Google's blog, keeping you up to date on their latest offerings. Understanding the standard terms and the latest trends in SEO is incredibly important.
Have A Target Audience
If you have a business, your current offering likely has a target audience. Suppose you are a graphic designer that specializes in logos. In that case, you are looking for people who need logos or logo redesigns.
The same logic also applies to SEO companies. For those who are early in the game, having a target audience is essential. Competing with significant companies like Ahrefs and Moz on day one would be impossible.
One of the easiest methods you can use to differentiate yourself is to focus on local SEO. If you live in a city that doesn't have this offering in plentiful supply, you may be able to fill in the void.
Suppose you live in a big city that has this offering in plentiful supply. In that case, you can also choose to focus on specific industries. For example, you may notice that the local jewelry industry has a lot of terrible websites. It is your opportunity to introduce your brand to local businesses.
Use SEO To Complement Your Current Offering
Being a white label reseller is not a way to replace your workload; it supplements it. For example, let's say that you are a freelance blogger.
A freelance blogger can provide keyword research in its simplest form but rarely has any data to back it up. With Semalt's dashboard, made available through its white label reselling service, you can supplement that shortcoming.
By focusing on an overall topic critical to their niche, you can provide comprehensive blog posts to target these keywords. In combination with Semalt's SEO features, your clients will see rapid growth.
While some projects are better over the long term, clients will usually appreciate instant results. In combination with Semalt's process, you have a comprehensive long-term and short-term strategy that hits many available points.
What Happens If I Don't Use A White Label SEO Service?
If you don't hire a white label SEO service as a small agency, you run several different risks. Below is a list of those potential risks.
You Give Business To Your Competitor
Not having a white label SEO service limits your offerings. Given the need for many companies to save as much money as possible, they may seek to bundle their services with a more comprehensive offering. Bundling your services with white label SEO enhances what you already have available.
You May Overwhelm Your Staff
Your staff may not be ready to add another project to their list. This addition may be especially concerning for your team if they have little experience in being a full-service company. Some of your staff may have different expectations about where your company is going.
While you can solve this by having a frank discussion of your direction, you will also want to ask yourself the same question. If you aren't entirely sure, supplementing your offerings is an easy choice.
Your Company May Not Have The Budget
When it comes to including new services, the budget amount that can go into those services is intense. There's training, branding, new people, hiring copyrights, and many other expenses that are beyond many scopes.
A straightforward way to start your company on this path is to start by outsourcing the talent. Outsourcing is typically far more efficient, allowing you to focus your company on other initiatives.
Can I Have a White Label SEO Per Project?
Yes, if you choose to limit your white label SEO offerings to a small number (or a single) project, you do have that option. The early process for any business always involves a test phase.
Thankfully, Semalt does allow the option to be a reseller of as many or as little services as you want. While Semalt would undoubtedly prefer you to think of long-term potential, speak with a professional to see about short-term or limited options.
What White Label Services Does Semalt Offer?
With the new Semalt Dashboard, you can easily supplement your offered services. Semalt's offerings include the following:
- Top keywords
- Best pages
- Webpage analysis
- Page speed analysis
- Page uniqueness check
- Domain name
- Contact info
- Address on Google maps
- Account management
- Support for over 11 different languages
Semalt's program provides quick results that are expected to pay off within the first fourteen days. These claims are made directly on their reseller page.
While these claims seem pretty bold, Semalt has a long list of proven success stories that back up those claims. Regardless of what service you are offering, Semalt can supplement them by providing their proven SEO services line.
White label SEO has continued to grow as time passes. As we continue to see further services offered through SEO, we should expect to see white label SEO services follow suit.
The potential benefits of outsourcing this service are obvious. It can be incredibly helpful when supplementing your own business, regardless of it being for freelancers or agencies. Semalt, and their recently released dashboard, is one exact way you can increase your services. For a consultation on your options, reach out to Semalt today so that you can provide your unique variant on white label services.